1/  Download and install Windows Media Player (Mac version).

2/  Hold down the mouse button (mac) or right-click (pc) on the "PLAY MOVIE" link, and select "Download Link" from the menu that pops up.

3/  Once the file is finished downloading, open the Windows Media Player.

4/  Under the "File Menu", select "Open", and find the file that you have just downloaded, which should be as yet unassociated with an application.

5/  This file should open in Windows Media Player, no problem.